Notification letter of promotional offer or discount: Free template

Notification letter of promotional offer or discount: Free template

Notification letter of promotional offer or discount

Announcing a promotional offer or discount is an excellent way to engage customers, boost sales, and reward loyalty. This letter provides a professional and engaging way to inform customers of the offer, highlight its value, and encourage prompt action.

How to use this notification letter of promotional offer or discount

  • Open with excitement: Start by sharing the exciting news about the promotional offer or discount.
  • Highlight the details: Clearly state the offer, including the discount percentage, specific products or services covered, and the duration of the promotion.
  • Emphasize the value: Explain how the offer benefits the customer, such as savings or exclusive perks.
  • Create urgency: Use phrases like “limited time only” or “while supplies last” to encourage immediate action.
  • Provide clear instructions: Include details on how customers can redeem the offer, such as a coupon code, link, or store location.
  • Maintain a professional tone: Ensure the letter is respectful, enthusiastic, and customer-focused.
  • Invite engagement: Encourage customers to contact you with questions or share their excitement about the promotion.

Benefits of using a notification letter of promotional offer or discount

This letter template ensures a structured and professional way to communicate promotional offers while fostering excitement and urgency. Here’s how it helps:

  • Drives engagement: Promotional offers encourage customers to interact with your brand.
  • Boosts sales: Highlighting discounts motivates customers to make purchases.
  • Builds excitement: Announcing special deals fosters enthusiasm and interest.
  • Reflects professionalism: A well-crafted letter enhances your brand’s reputation.
  • Strengthens relationships: Offering value demonstrates appreciation and builds loyalty.

Tips for writing an effective notification letter of promotional offer or discount

  • Be specific: Clearly outline the offer details, including what is covered and any restrictions or conditions.
  • Use professional language: Maintain a positive and engaging tone to inspire customer interest.
  • Emphasize urgency: Highlight the limited-time nature of the offer to encourage prompt action.
  • Provide clear instructions: Ensure customers know exactly how to redeem the promotion.
  • Keep it concise: Focus on the key points without overwhelming the customer with unnecessary details.

Frequently asked questions (FAQs)

Q: What details should I include in this letter?

A: Include the promotion details, such as discount percentage, applicable products, redemption process, and the offer’s duration.

Q: Should I personalize the letter?

A: Yes, addressing the customer directly can make the letter more engaging and relevant.

Q: Who typically receives this letter?

A: Send the letter to your customer base, segmented groups, or prospects who might benefit from the offer.

Q: How formal should this letter be?

A: The tone should be professional yet enthusiastic to encourage a positive response.

Q: When should this letter be sent?

A: Send the letter at the start of the promotional period and consider follow-up reminders as the offer’s expiration approaches.

Q: Can this letter include multiple promotions?

A: Yes, but ensure each promotion is clearly explained to avoid confusion.

Q: Is acknowledgment from the customer required?

A: While not required, providing contact information for questions or feedback demonstrates attentiveness.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.