Request for consent to share customer testimonial letter: Free template

Request for consent to share customer testimonial letter: Free template

Requesting consent to share a customer testimonial is a professional way to showcase positive feedback while respecting the customer’s privacy and preferences. This letter provides a clear and respectful approach to seeking permission to use their testimonial for promotional purposes.

  • Open with appreciation: Begin by thanking the customer for their positive feedback and for choosing your product or service.
  • Reference the testimonial: Clearly identify the testimonial you’d like to share, ensuring the customer knows which feedback you’re referring to.
  • Explain the purpose: Outline how you intend to use the testimonial, such as on your website, social media, or marketing materials.
  • Assure privacy: Reassure the customer that their testimonial will only be shared with their explicit consent, and clarify how their name or details will appear (e.g., initials, first name only).
  • Provide instructions: Include details on how the customer can grant consent, such as replying to the email, signing a form, or clicking a link.
  • Maintain a professional tone: Ensure the letter is respectful, clear, and customer-focused.
  • Invite questions: Encourage the customer to reach out with any questions or concerns about the request.

This letter template ensures a structured and professional way to request permission while fostering goodwill and maintaining trust. Here’s how it helps:

  • Demonstrates professionalism: A thoughtful request reflects positively on your brand’s values and customer care.
  • Builds trust: Seeking consent shows respect for the customer’s privacy and preferences.
  • Enhances marketing: Sharing testimonials with permission helps attract and reassure potential customers.
  • Promotes engagement: Inviting customers to be part of your promotional efforts strengthens relationships.
  • Ensures compliance: Securing explicit consent reduces legal risks and aligns with privacy regulations.
  • Be specific: Clearly reference the testimonial you’d like to share and the platforms where it will appear.
  • Use professional language: Maintain a respectful and appreciative tone to encourage a positive response.
  • Emphasize customer value: Highlight how their testimonial can inspire or help others.
  • Reassure privacy: Clarify how their information will be used and ensure they feel comfortable.
  • Keep it concise: Focus on the key points without overwhelming the customer with unnecessary details.

Frequently asked questions (FAQs)

Q: What details should I include in this letter?

A: Include the specific testimonial, the intended use, how their information will appear, and instructions for granting consent.

Q: Should I offer an incentive for granting consent?

A: While not required, offering a small incentive, such as a discount or gift card, can encourage participation.

Q: Who typically receives this letter?

A: Send the letter to customers who have provided positive feedback or reviews about your product or service.

Q: How formal should this letter be?

A: The tone should be professional yet friendly and appreciative to foster a positive response.

Q: When should this letter be sent?

A: Send the letter shortly after receiving the testimonial to ensure it is still fresh in the customer’s mind.

Q: Can this letter include an example of how the testimonial will appear?

A: Yes, including a preview of how their testimonial will look can reassure the customer and increase consent likelihood.

Q: Is acknowledgment from the customer required?

A: Yes, explicit consent is necessary to share testimonials, and clear acknowledgment ensures compliance.


This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.