Press releases: Overview, definition, and example
What are press releases?
A press release is a formal written statement issued by a company, organization, or individual to the media, typically to announce news, events, or significant developments. Press releases are often used to share information with the public in a structured and professional way, ensuring that the message is clear and easily understood by journalists and readers. These statements are typically sent to media outlets for distribution, helping to generate publicity or provide updates to stakeholders and the general public.
Why are press releases important?
Press releases are important because they provide a controlled way for companies or individuals to communicate news and updates to a wide audience. They ensure that key information is conveyed in a consistent and timely manner. For businesses, a press release can help attract media attention, build brand awareness, manage public relations, and ensure that important events or changes (such as product launches, partnerships, or leadership changes) are communicated effectively. By having a professional press release, businesses can help manage their reputation and ensure that their message reaches the right people.
Understanding press releases through an example
Imagine a company is launching a new product, and they issue a press release to announce the launch. The press release includes details about the product’s features, the official launch date, and how it will benefit customers. Media outlets then use this information to write their own articles or coverage, helping the company reach a larger audience and generate buzz around the product.
In another example, a business may issue a press release when it appoints a new CEO. The press release would include information about the new leader’s background, qualifications, and vision for the company. This helps shareholders, employees, and the public stay informed about changes in leadership and what to expect moving forward.
An example of a press release clause
Here’s how a press release clause might look in a contract:
“The parties agree that no press release, public statement, or other public communication regarding the terms of this Agreement will be made without the prior written approval of both parties, except as required by law or regulatory authority.”
Conclusion
Press releases are a valuable tool for communicating important news, events, or changes to the public and media. They help businesses maintain control over their messaging, attract attention, and ensure that their key updates are communicated professionally. By using press releases strategically, companies can manage public perception, enhance brand visibility, and strengthen relationships with stakeholders.
This article contains general legal information and does not contain legal advice. Cobrief is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.